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CPA benchmarks vary by industry and channel, but the average CPA for pay per click (PPC) search (across industries) is .18 while display (across industries) is just slightly higher atR.76.
Cost Per Acquisition (CPA) | KPI example - Geckoboard
geckoboard : best-practice : cost-per-acquisition-cpa
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A favorable CPA implies that an advertising effort is doing its job. Clients may not be experts in digital marketing, but they are in their bottom line. A low CPA speaks a language everyone understands: marketing success and profitability.
Cost Per Acquisition (CPA) - Definition, Formula & Tips - AgencyAnalytics
agencyanalytics : kpi-definitions : cost-per-acquisition-cpa
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